Facebook has been increasingly compared to Google of late, and the social network’s acquisition of FriendFeed yesterday might make some large strides toward getting its functionality closer to that of the search giant. FriendFeed may not have the audience or cache that Twitter has right now, but it has something else that Facebook values: search functionality.
Twitter’s popularity has escalated as FriendFeed has stagnated, but the company offers more than just executive programming talent to bring to the Facebook team. If Facebook expects to be the dominant player in the social media space (and it does), it’s going to need to make itself an important aggregation tool. And FriendFeed can help with that.