FTC

Is ad fraud the 21st century drug trade?

Ad fraud is not a new topic, but as some U.S. Senators who are members of the powerful Senate Banking Committee see it, action is needed to prevent ad fraud from ballooning into one of organized crime’s most lucrative businesses.

In a letter to the Federal Trade Commission (FTC) urging the agency to look into ad fraud, the Senators suggested “It remains to be seen whether voluntary, market-based oversight is sufficient to protect consumers and advertisers from digital advertising fraud.”

What advertisers need to know about the FTC’s new guidance on native ads

With ad blockers here to stay, publishers and advertisers have rushed to develop new ways of reaching consumers online.

One of the fastest-growing alternatives to traditional digital advertising is native advertising.

Some publishers now earn significant percentages of their revenue from native ads, and there’s no evidence that interest in and adoption of native ads will wane any time soon.

If anything, growth in the use of native ads will only accelerate in 2016.

FTC: Google search bias is a part of innovation

Has Google altered its algorithm to favor its own properties in vertical search results?

Numerous publishers which now find themselves competing with the search engine they rely on for valuable traffic have accused Google of doing just that. Some in the industry have even petitioned antitrust regulators to look into the matter.