FusePump

Referral marketing: how Nokia sends brand traffic to retail partners

You’re a big brand but you don’t sell from your website, so what can you do about it? 

Nokia is using its website, Facebook, email and even paid ads to push its brand traffic towards its retail partners.

Rob Durkin, Co-Founder and Head of Innovation at FusePump, spoke at this year’s JUMP with Jonathan Lewis-Jones from Nokia, about how they’ve turned brand traffic into sales, despite not selling direct.

Below I’ll give some details of Nokia’s work, but first some general comments from Rob on the place for referral marketing.

Presentations from this year’s Festival of Marketing are available to Econsultancy subscribers. You can access the JUMP presentations here.

How to make website scraping easy

September is here again and the kids are back to school.

We thought we’d also go ‘back to basics’ and explain how retailers can simplify their data extraction process.

Web scraping is a way of extracting data from websites. Rich data extraction ensures that the most comprehensive product information is extracted from the retailer’s ecommerce site.

This ensures that the data remains accurate and up-to-date and leaves less room for error.

The high street and ecommerce: friends, foes or something in-between?

Given the surge of ecommerce and the collapse of Blockbuster, HMV and Jessops, it seems bricks and mortar shops may eventually disappear.

As technology and delivery mechanisms improve, will we become a nation that stares at a screen, clicking away with a cup of tea?

Online shopping is convenient and simple. The way we research and buy online may be changing, but the High Street can still play a major part in this development.

Technology can enhance and rejuvenate bricks and mortar shopping, creating an interactive and enhanced shopping experience.