future of digital marketing

What are the biggest challenges for digital marketers in 2015?

Trends and prediction articles are always popular on the Econsultancy blog as people love to know what’s around the corner.

Unfortunately in the fast-moving world of digital marketing it’s difficult to predict how things will evolve with any degree of certainty.

So rather than reveal any of my own ill-informed forecasts, we decided to canvas the expert speakers from our Future of Digital Marketing event.

50 quotes from the Future of Digital Marketing #FODM15

We celebrated our 10th annual Future of Digital Marketing event yesterday.

For those who attended, there was a wealth of future-gazing speculation and information on the trends that will shake up the marketing industry in the next couple of years, delivered by many of today’s most inspiring digital pioneers.

For those who didn’t attend… here are some of the very best soundbites, quotes and tweets from the day.

10 predictions from the Future of Digital Marketing that came true

Our annual Future of Digital Marketing (FODM) event is celebrating its 10-year anniversary on 11 June 2015.

You can take part in the proceedings by joining us and 300 other senior digital professionals for the one day conference, where you can be inspired by a variety of digital pioneers and learn about the trends shaking up our industry, and how we can harness them to change the way we do business.    

Tickets do sell out, so act fast.

In the meantime, let’s take a look back at 10 years of digital marketing prognostication and highlight 10 of the trends that either came true or are well on their way to being realised.

Are implicit signals, user context and a new query model the future of search?

The future of search is something that few people outside of Google can predict with any real authority, yet it’s an incredibly important topic for digital marketers.

How much will social signals dictate what we see in search results? What impact will Google+ have in the long term? And will we always rely on keywords as the basis of search?

It’s impossible to address all the possible connotations in just 20 minutes, but Distilled’s Will Critchlow gave it a go during his talk at our Future of Digital Marketing event last Thursday.

One of the main themes was the move from indexing to understanding, whereby Google actually understands the context and sentiment behind a query.

Twitter’s five tips for agile marketing in the moment

The beauty of Twitter for marketers is that it allows you to be agile in coming up with marketing messages and responding to your customers, which can in turn increase brand loyalty.

However this requires a certain level of creativity and planning from brands if they wish to set the right tone and avoid an epic fail.

In a talk at our Future of Digital Marketing conference Twitter’s Bruce Daisley gave his tips for how brands can set themselves up to respond effectively to current events and make the most of marketing in the moment.

The full video is available at the bottom of this post, however I thought it would be useful to pick out some of the highlights.

Daisley pointed out at the beginning of his talk that he sees Twitter as an interest network rather than a social network. This is heavily influenced by the fact that 80% of Twitter’s 10 million UK users access the service through mobile.