I don’t have a time machine, ‘The Future of Digital Marketing‘ happens to be the name of one of Econsultancy’s conferences.
I went along and took some notes. Here are some quotes from the day, on AI, bots, VR, mobile, video and what it means to be human.
Atom Bank is the UK’s first bank designed for digital and optimised for mobile.
Lisa Wood, CMO, is speaking at Econsultancy’s excellent Future of Digital Marketing conference next month.
We caught up with her for a preview, picking her brain on the merits of a branchless and legacy-free, online bank.
Trends and prediction articles are always popular on the Econsultancy blog as people love to know what’s around the corner.
Unfortunately in the fast-moving world of digital marketing it’s difficult to predict how things will evolve with any degree of certainty.
So rather than reveal any of my own ill-informed forecasts, we decided to canvas the expert speakers from our Future of Digital Marketing event.
Last week was Econsultancy’s Future of Digital Marketing event. It is the tenth year we have run it. A whole decade of digital futures that we can now look back on.
Trawling back through the archives of presentations and topics what can we observe?
We celebrated our 10th annual Future of Digital Marketing event yesterday.
For those who attended, there was a wealth of future-gazing speculation and information on the trends that will shake up the marketing industry in the next couple of years, delivered by many of today’s most inspiring digital pioneers.
For those who didn’t attend… here are some of the very best soundbites, quotes and tweets from the day.
William Higham is a Consumer Futurist, speaker and author. He is also CEO of forecasting and strategy consultancy The Next Big Thing.
He will be delivering the afternoon keynote at this week’s Future of Digital Marketing conference looking at Digital Marketing and the Next Generation.
I caught up with William today to talk about the future of digital marketing.
On June 11 we’ll be celebrating the tenth anniversary of our Future of Digital Marketing (FODM) conference.
It’s always a fascinating event that brings together top industry experts who do some futuregazing to try and shine some light on how digital marketing will evolve in the future.
Our annual Future of Digital Marketing (FODM) event is celebrating its 10-year anniversary on 11 June 2015.
You can take part in the proceedings by joining us and 300 other senior digital professionals for the one day conference, where you can be inspired by a variety of digital pioneers and learn about the trends shaking up our industry, and how we can harness them to change the way we do business.
Tickets do sell out, so act fast.
In the meantime, let’s take a look back at 10 years of digital marketing prognostication and highlight 10 of the trends that either came true or are well on their way to being realised.
The future of search is something that few people outside of Google can predict with any real authority, yet it’s an incredibly important topic for digital marketers.
How much will social signals dictate what we see in search results? What impact will Google+ have in the long term? And will we always rely on keywords as the basis of search?
It’s impossible to address all the possible connotations in just 20 minutes, but Distilled’s Will Critchlow gave it a go during his talk at our Future of Digital Marketing event last Thursday.
One of the main themes was the move from indexing to understanding, whereby Google actually understands the context and sentiment behind a query.
The beauty of Twitter for marketers is that it allows you to be agile in coming up with marketing messages and responding to your customers, which can in turn increase brand loyalty.
However this requires a certain level of creativity and planning from brands if they wish to set the right tone and avoid an epic fail.
In a talk at our Future of Digital Marketing conference Twitter’s Bruce Daisley gave his tips for how brands can set themselves up to respond effectively to current events and make the most of marketing in the moment.
The full video is available at the bottom of this post, however I thought it would be useful to pick out some of the highlights.
Daisley pointed out at the beginning of his talk that he sees Twitter as an interest network rather than a social network. This is heavily influenced by the fact that 80% of Twitter’s 10 million UK users access the service through mobile.
I can promise you only inspiring case studies, titbits and mantras in this post.
All taken from our future gazing conference, Future of Digital Marketing, which we held last week.
Sergey Brin recently ignited conversation about Google’s Glass by claiming that using a mobile phone was ‘emasculating’.
He might be right, but do wearable computers really offer us a better option, or is Glass likely to be filed under ‘Massive Fail’ in the near future?