Television networks adopt Rovio’s Angry Birds merchandising strategy

https://assets.econsultancy.com/images/resized/0002/1982/angry_plushies-blog-thumb.jpgIn today’s multi-channel, multi-platform world, it’s increasingly difficult for television networks to lure viewers to their shows. To succeed and build an audience, on-network promotions just won’t cut it.

So a growing number of networks are turning to a strategy that has done quite well for a very different type of media company, Rovio, the maker of the hit gaming franchise Angry Birds.