Earlier this week Facebook announced that it was teaming up with UK gambling firm Gamesys to launch new apps that allow users to wager real money.
Due to the tight restrictions on gambling it could be seen as a controversial venture for Facebook, but social media and gambling are already firmly intertwined.
The UK’s top gambling sites all have a social media presence, with a benchmark report published by QuBit showing that Paddy Power has the best ‘social score’ followed by Betfair.
The report evaluates the UK’s top ten betting sites based on monthly page view statistics from Doubleclick Adplanner. These also include 888, William Hill, Ladbrokes, Bet365, Skybet, Betfred, Stan James and Coral.