game of thrones

10 best social campaigns and stories from April 2015

Now that David Moth is our new head of social, he has bequeathed his regular round-up of social campaigns and stories to me, as he’s now too busy posting Taylor Swift Vines on the official company Twitter.

He can be confident that this is in relatively safe hands.

So sit back and enjoy this new-look collection of news and advertising inspiration taken from the wide world of social, and I’ll try and keep the puns to a minimum.

18 of the best branded Vines of April 2014

It’s the end of another month and therefore it’s time again to crawl through the six second efforts from brands both small and gigantic in order to bring you the very best mini advertorial marvels.

Did anyone used to watch that Jasper Carrot thing from years ago where he would sit on a stool and present weird adverts from around the world?

I suppose this is a bit like that, only this is probably slightly less interminable and you don’t have to look at Jasper Carrot’s face in between videos.

This is also less of an excuse to parade soft European erotica to a post watershed audience and more of an excuse to show how your brand can use the platform in interesting and engaging ways.

Well I’ve blathered on long enough, here’s the round-up.

Gamification for marketers: what old school games can teach us about engagement

You’ve most likely heard or even uttered the latest ‘it’ term out there for marketers: Gamification. But what does it truly mean? Is it a fad or is it here to stay?

Defined as the “process of using game concepts and mechanics to engage users and change behavior,” gamification is, at its core, a simple concept with huge potential for business.

In fact according to Gartner, 70% of Global 2000 organizations will have at least one gamified application by 2014.