games

Is making a successful game an art or a science?

The makers of Candy Crush Saga and Puzzle & Dragons seem to have a winning formula that should be attractive to brands looking for a guarantee of success with games.

But is the creation of a successul game a science or an art?

For gaming companies, HTML5 is not ready

Of the few markets in which Flash is still relevant, gaming is perhaps the largest. Despite the fact that Adobe seems intent on killing Flash, for many game developers, Flash is still a necessity.

The big question, of course, is for how long? There’s a lot of excitement about HTML5, and some game developers have actually been experimenting with HTML5 game development.

Is Adobe trying to kill Flash with premium features?

For many, Flash is the bane of the web and its death will be a cause for celebration.

A more balanced perspective is that Flash was at one point incredibly useful, but like many useful things, it was overused and abused and will increasingly have less and less utility as newer and better web technologies let us achieve things we once had to turn to Flash for.

Twitter set to roll out enhanced brand pages

In the world of social media, many brands are doubling down on their investments. And when it comes to those investments, much is being focused on a few popular services.

One of those popular services: Twitter.

Games are the new TV

Social Games like Farmville attract more active players than top TV shows in America have viewers. If engagement (recency, frequency, duration, virality and ratings) is factored in, it becomes even more obvious that social games are the new mass market medium.

The key to their success lies not only in the power of the Facebook platform, but also in games’ motivational design focus and clever business model. While the prognosis for TV advertising may look increasingly grim, companies big and small are leveraging the techniques of social games to energize their brands.

This process is called Gamification, and it promises to bridge the gap between diverse interactions’ utility and social games’ fun and engagement.

Social gaming trends for 2011

Social gaming exploded last year. More consumers are now playing these sorts of games online, and brands (ranging from SMEs and local businesses to blue-chips and multinationals) are beginning to invest in this space.

The sector is now worth close to £1bn, and is expected to show further growth in 2011.

This post, which coincides with the launch of our Social Gaming Smart Pack, contains a brief overview of social gaming, why it’s important, and how it can be used for marketing.