Gannett

Ad agency acquisitions on the horizon for Time, Inc?

For content publishers to be successful, it’s clear they must learn to monetize their content – not just create it. Nowhere is that more evident than with traditional magazine brands like Time, Inc. For them, the key to success seems to be thinking and acting more like ad agencies than publishers.

And if they can’t think like an agency on their own, they’ll acquire one instead.

Time iPad magazine

Q&A: Josh Resnik, VP & GM of Gannett Digital Network

Josh Resnik, Gannett DigitalLike many newspaper conglomerates, Gannett has struggled with “going digital” in the midst of dwindling print revenues. As VP and GM of the Gannett Digital Media Network (GDN) Josh Resnik’s job is to help ensure that the company’s transition to digital is a lucrative one. 

GDN encompasses the flagship USAToday.com and all of Gannett’s local newspaper and TV station websites. We caught up with Resnik to get a read on how GDN is handling increased competition on the local ad front, what the company thinks about iAds, and even a glimpse into the crystal ball for 2011.

Travelocity brings search into its display ads — and increases ROI

Display ad campaigns have proven to boost brand searches online and even increase sales. But finding the right mix of search and display advertising can be tricky for advertisers. In the case of Travelocity, the popular travel website has moved towards using real-time search data in its display ads.

It seems like a simple enough strategy. The result? A 203% increase in bookings online. How’d they do it?