Gatorade

Nokia improves internal communications with social media monitoring screens

Taking its lead from Gatorade’s ‘mission control’, Nokia is rolling out a similar set-up internally that will “bring together conversation, insight and consumer device activity about the Nokia brand in a real-time and easily digestible format”.

This is to be named Agora, after the Greek meeting place where people came together to discuss things and learn from each other, according to Tom Libretto, VP consumer engagement for Nokia.