generation X

Web design across different generations

For a website or digital product to be truly ‘user-centric’, we need to determine who the ‘user’ is.

Each person will approach a website, system or app through their own, unique mental model, applying how they think it will be organised to each new one they encounter. 

Although each individual’s mental model is unique, users can be ‘grouped’ to determine their digital (dis)abilities.

Generations share key aspects of their mental models, as people who live in the same period are influenced by societal values and culture, the emergence of new technologies, and experience similar events to some degree.

Similarly, they share age-related elements, such as physical or cognitive (dis)abilities.