generation z

Three brand campaigns that successfully engaged Gen Z

Today’s youth – or ‘Gen Z’ as they’re also known – can be a tough crowd. 

Well-informed, digitally-savvy, and particularly cynical when it comes to brand marketing – 16 to 24-year olds are an entirely new breed of consumers. 

Six ways brands can relate to Generation Z

Today’s teens live and breathe social media, they are constantly connected, use multiple devices and often create content as much as consume it.

They also relate to social media, news and content differently to the more familiar Gen Y market. 

Brands that want to reach the Gen Z audience need to change the way they communicate, it’s still a conversation, but it’s also about understanding teenagers, and respecting their opinion and their privacy, their creativity and their need to share.