A July survey of 1,600 global decision-makers found that China is currently leading the pack in adoption of generative AI, with businesses confident in their level of internal skills and tools as well as regulatory compliance.
The latest trends, developments and statistics in social media. Stories this quarter include the release of new research from Walmart into the role of social media, the latest generative AI features from Meta, Snap and TikTok, and the new ad formats currently being tested.
Research from Upwork has indicated that generative AI in the workplace may be hindering, rather than helping, productivity. A new approach to skills could tackle this problem.
As part of developing a successful campaign, there some key drivers at the outset which can help to influence effectiveness, from the quality of the creative and understanding what works to targeting the right audience in the right channel. This section will explore the importance of creative effectiveness and the role that it plays in […]
Taking into account the measurement approaches explored in this guide, this chapter sets out how companies can select the right approach for the business, and when it might make sense to adopt a hybrid approach. Choosing an approach There are many approaches available to marketers to consider when choosing a methodology for marketing measurement, from […]
How digital marketing is measured is currently in a state of great flux. This is due to widespread regulatory and technical changes that have restricted the data that is available to the digital advertising industry, leading to the decline of third-party data from browsers and device manufacturers. This data has been important for both measuring […]
A new study carried out by SparkToro’s Rand Fishkin in association with Datos looked at search behaviour and clicks over time to see if there had been any change. It concluded that right now, Google’s position at the top is secure.
The UK is facing a “major digital skills gap” with the advent of generative AI, according to Paul O’Sullivan, UK & Ireland Chief Technology Officer at Salesforce and Head of the Salesforce UK AI Centre.
We asked some SEO and performance experts what marketers should do, if anything, to adapt to AI overviews across organic and paid search.