Four reasons Ghostbusters experiential marketing has been so successful

London Waterloo station’s giant installation of the iconic Stay Puft Marshmallow Man ends this week.

The PR stunt has been used to promote the (somewhat divisive) all-female remake of Ghostbusters. With a flurry of excitement on social media, it’s proved to be a great example of out-of-home advertising. 

Here are four reasons why it worked.

Now that’s what I call internet timewasters: 13

It’s time for the weekly digest of all things dreadfully important or insignificantly trivial (and nothing in between) to serve you up another round of internet gold.

What’s that you say? Your pockets are already laden with nuggets from various other publishers of distracting nonsense? 

I highly doubt that… Go on, admit it, you’ve just been watching hours upon hours of ‘ice-bucket challenge gone wrong’ videos and very little else, haven’t you? 

I thought as much. Here’s the round-up.