The rise of social media has posed a challenge to the well-known. That challenge: working social media without being forced to work too hard on social media. After all, if you’re rich and/or famous, blogging and tweeting is more likely to seem like a burden on your lifestyle than, say, a pastime.
An obvious solution: hire a ghostwriter. Which is precisely what many business executives, media personalities, professional athletes and celebrities have done. The February issue of Entrepreneur Magazine goes behind the scenes and profiles some of the ‘ghostbloggers‘ who blog and tweet for well-known clients.