gifs

gif creation
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How to create GIFs in Photoshop: A beginners’ guide for marketers

A short while ago, I wrote about 10 brands using beautifully creative GIFs to enhance the visibility and quality of their content. Many of these well-established brands have a fully-fledged design department working behind the scenes to create the polished examples I identified. If you’re working in a smaller company or start-up, you may not have considered generating branded GIFs as part of your content marketing strategy.

gbbo gif still

10 brands using beautifully creative GIFs right now

GIFs have seen a surge in popularity with the rise of emojis, memes and stickers, and it seems as if every brand under the sun is getting in on the action to make their message heard by increasingly distracted audiences.

Everything brands need to know about Gifs

The internet economy has been partying like it’s 1999, so it’s fitting that something that was popular in 1999, the animated Gif, has found a role on the modern web.

Here’s what brands need to know about the image file format that has found new life.

How Burberry and Topshop used social to rule at London Fashion Week

London Fashion Week is over for another year, and what a week it’s been.

The Econsultancy content team have been to exactly zero catwalk shows and no glitzy parties, and quite frankly we’re exhausted.

Thankfully our friends in the world of fashion were kind enough to share all the glamour via social media, so we have a fair idea of what went on at the major fashion shows.

Data from Hotwire PR shows that Burberry managed to drive the most conversations around its show with 21,958 tweets, while Topshop came a distant second with 9,108.

This is likely because they’re two of Britain’s most recognised fashion brands, but both have also engaged in some interesting social activity around London Fashion Week.

Here’s a quick run through of what they’ve been up to, and for a look back at previous years read our posts from LFW 2013 and 2012