gift cards

10 checkout process pitfalls to avoid

For online retailers, closing a sale can be a tricky process. From attracting a would-be customer to your site to fulfilling an order in an efficient manner, there are a lot of potential points of failure.

One of the biggest such points is the checkout process, which gives customers plenty of opportunities to rethink their purchases.

Unfortunately for retailers, getting the checkout process right can be challenging, and there are numerous mistakes that can produce a less-than-optimal result.

Clas Ohlson uses Facebook app Wrapp for brand revamp

Social gifting app Wrapp launched in the UK last month after achieving early success among users and retailers in its native Sweden.

The Facebook app allows users to send each other digital gift cards, some of which are provided free of charge by brands as a customer acquisition tool.

Retailer Clas Ohlson was one of the brands that signed-up to tout its wares via the app in Sweden, offering users a range of free and paid-for gift cards.

In total users have sent 108,000 Clas Ohlson gift cards, of which 16,000 have been redeemed.