gift finders

Are gift finders on e-commerce sites any use?

A number of online retailers are trying to help customers decide on the best gifts to buy for friends and loved ones with ‘gift finder’ tools that narrow the selection and provide gift ideas. 

There are plenty of shoppers at this time of year who simply haven’t a clue what to buy yet, so allowing them to search by gender, type of recipient, price range etc should be a big help. I’ve been trying a few to see if they are useful tools, or just a gimmick…