gifts

heart-kindness

Can brands perform random acts of kindness?

As Random Acts of Kindness week was earlier this month, it got me thinking: is this culture of kindness something that could cross over to how brands behave?

Are they already doing business by doing good? Social media makes it possible for brands to do ‘random’ nice things for customers (or fans or followers).

Is this self-serving? Or is it genuinely the start of something great?  

7 Valentine’s Day tips for etailers

With Valentine’s Day less than 2 weeks away, it’s a good time for etailers to take advantage of this underrated holiday to boost sales.

From flowers to candy to consumer electronics, the economy may be tough but Valentine’s Day is one of those holidays that wise men and women in committed relationships aren’t going to cut corners on. Here are 7 tips for etailers looking to maximize Valentine’s Day sales.