Gilt Groupe

Always adapting, Gilt prepares for big mobile push

A steady spring rain served as little deterrence for the hardy attendants of the New York American Marketing Association’s Monday night event featuring Gilt Groupe cofounder Alexis Maybank.

Currently serving as chief strategy officer, Maybank discussed Gilt’s four year maturation into the big-data-weilding, five-million-member established player that it is today. 

Gilt has thrived, Maybank emphasized, by prioritizing flexibility. When the company hosted it’s first invitation-only sale for Zac Posen in 2007, only ten days had passed since the initial customer contact, and the returns section of the website had yet to be built. During the rapid growth that followed, more people were hired in some quarters than had been working at the company.

The first big change of direction occured when the company realized that their partnering brands weren’t just looking at them for inventory liquidation, but instead saw Gilt as a marketing channel. The latest pivot, occuring now, is towards mobile.

Retailers and journalists: a match made in heaven?

Copy has always been important to online retailers. For obvious reasons, a well-written product description, for instance, is likely to produce more sales than the standard manufacturer’s version.

But there’s a new trend: online retailers going beyond product descriptions and building content-rich properties run in large part by folks from the publishing world.

Nordstrom goes on a $270m flash sale shopping spree

Nordstrom is used to being the retailer where shopping sprees happen. But sometimes it’s more fun to go on one of your own.

Yesterday, the high-end retailer announced that it is acquiring flash
sale site HauteLook for $180m in stock, with an additional $90m in stock
subject to a three-year earn-out.

The deal marks one of the largest
acquisitions yet in one of the internet’s hottest markets: flash sale
websites which offer consumers deep discounts on products ranging from
handbags and dresses to houseware and furniture.