glamour

Why your brand should definitely be on Tumblr: 10 fantastic examples

This article will only have one use of the term ‘millennial’ and I’ve just used it up already.

The majority of Tumblr users are under 34 years old, which basically means I only have approximately eight months left to legitimately write about the micro-blogging platform before the core demographic cast me out towards the shores of an increasingly older person populated Facebook. 

“Hi mum. They finally kicked me out of their stupid club. Yes I’ll look at the photos of your embroidery. Yes I’ll leave a comment. Sigh.”

So what’s the appeal of Tumblr? What are the benefits? Are there any brands currently excelling on the platform?

Let’s first take a look at some stats to grab your attention.

Six brands that have been busy experimenting with Google Hangouts

We’ve been keen exponents of Google Hangouts for some time here at Econsultancy as they’re a great way of sharing content and promoting our brand.

In recent weeks we’ve hosted several Hangouts as part of our preparations for Integrated Marketing Week which has helped us to identify and iron out a few bugs with the system.

Our head of social Matt Owen has become something of an expert on Hangouts as a result and yesterday blogged his tips for hosting a successful event.

Currently I feel that Hangouts are one of the few reasons for bothering with G+ as user interaction with brand updates is generally extremely low.

And on the same theme, here are six examples of other brands that have been experimenting with Google Hangouts…

Peapod builds virtual grocery store for Chicago commuters

The next time your spouse asks you to pick up the groceries on your way home for work, you won’t have to do nearly as much work if your daily commute happens to take you through the State and Lake Station Tunnel in Chicago.

That’s because internet grocer Peapod has launched a “virtual grocery store” to the location which lets commuters buy products from brands like Coca-Cola, Procter & Gamble and Kimberly Clark using their mobile phones.

Glamour creates ‘shoppable wall’ for Fashion Week

The trend for virtual shop windows continues in New York this week, with Glamour magazine offering consumers the chance buy a range of beauty items during Fashion Week.

This scannable display differs from previous QR code shop windows however as it uses SnapTags developed by SpyderLynk.

Glamour scores 512,339 engagements with ‘SnapTag’ print ads

Following our discussion yesterday about the value of QR codes and acceptable levels of engagement, it seems that Condé Nast’s Glamour magazine has found real success by placing SnapTags among its printed pages.

In fact, a trial within its ‘social edition’ from September produced 512,339 engagements among a circulation of 2m readers – just over 25%.

Spyderlynk’s 2D mobile barcode technology acts like a QR code, but instead of a black and white box, shows a circle with any kind of brand logo inside it.

Conde Nast introduces glamourous new look for iPad

glamourWhile conventional thinking tells us that tech geeks and early adopters
tend to have a Y chromosome, research shows that women are increasingly
the most prolific users of hardware and networks, spending more time
online and engaging more often and more meaningfully.

With the launch of the Glamour Magazine app, Conde Nast is taking steps to engage this important market more directly.