Andrew Barraclough is Head of Design at GSK, a role which he has said feeds his “hunger for craft and creativity, logic and maths, business, and crucially for making a difference to people’s lives.” We caught up with Barraclough to ask him about his day-to-day.
Though we may be a few months out from the Festival of Marketing 2019 (October 10-11 in London, get your tickets here), the Econsultancy blog is bringing its readers a preview of some of the excellent speakers.
With television ads apparently losing their sway, pharma marketers are increasingly turning to social media, despite the fact that they have numerous digital shortcomings.
A new campaign launched by GlaxoSmithKline (GSK) demonstrates why addressing those shortcomings is so important.
Healthcare marketing might not be one of the most obvious applications of augmented reality (AR) and virtual reality (VR) technology.
However a new GlaxoSmithKline (GSK) campaign shows the very real potential.