Glenn Beck

Glenn Beck launches group buying site

Group buying websites, popularized in large part by Groupon and LivingSocial, is one of the hottest markets on the consumer internet right now. As a result, established businesses and entrepreneurs have flooded the space, hoping to capture a little piece of the action.

Despite the fact that online group buying is now generating billions of dollars per year in sales globally, some believe that market is overhyped and, more importantly, unsustainable.

Should advertisers boycott Glenn Beck?

It’s a situation no advertiser likes to be in: a media property you advertise on is at the center of a controversy involving politics and race. Advertisers on Fox News’ Glenn Beck Program found themselves in this situation last month when the show’s host, Glenn Beck, called the president of the United States, Barack Obama, a “racist”. In large part due to one organization’s grassroots campaign, nearly 50 advertisers have reportedly pulled their ads from Beck’s show.

Yet boycotting Beck may not be such an easy decision for many of them because of one fact: Beck’s controversial statement hasn’t put a dent in his show’s popularity. In fact, the Glenn Beck Program is “pure ratings gold“, pulling in the greatest number of cable news viewers between the ages of 25 and 54 at night even though he airs in a pre-primetime slot.