Global Pages

What do Facebook Global Pages mean for brand content strategies?

Last week Facebook unveiled plans for new Global Pages that will allow brands to show localised content to different markets from a single centralised account.

As well as automatically translating content into the visitor’s local language, the new pages will allow brands to setup localised versions of their cover photos, profile photos, apps, milestones, ‘about’ info, and newsfeed stories.

According to Facebook, the main benefits of Global Pages are that brands will be able to establish a consistent “global brand identity” using one URL. Also, admins of the main page will see insights for all global users in one dashboard.

So what do these Global Pages mean for brands and what impact will it have on content strategies? To find out more I spoke to four social media experts…