How Glossier sets the bar for social proof in ecommerce
Ratings and reviews are a hugely important tool for brands of all kinds.
Ratings and reviews are a hugely important tool for brands of all kinds.
For pure play retailers, or brands that started out solely in the ecommerce space, brick-and-mortar retail is now an enticing proposition.
Glossier is pretty well known now, even pricking the consciousness of people like me who aren’t necessarily in the brand’s target market.
The New York-based beauty startup emerged from online magazine Into The Gloss and has been praised on this blog for its Instagram output and its referral program.