How Glossier sets the bar for social proof in ecommerce
Ratings and reviews are a hugely important tool for brands of all kinds.
Six pureplay online retailers that opened brick-and-mortar stores
For pure play retailers, or brands that started out solely in the ecommerce space, brick-and-mortar retail is now an enticing proposition.
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Why I love Glossier’s email marketing
Glossier is pretty well known now, even pricking the consciousness of people like me who aren’t necessarily in the brand’s target market.
The New York-based beauty startup emerged from online magazine Into The Gloss and has been praised on this blog for its Instagram output and its referral program.