godaddy

The science of sharing videos: marshalling the subjective

As we’ve just had Social Media Week, I’ve been thinking about the unnatural relationship between the commercial considerations of brands and the social motivations of their customers.

If we admit it’s ludicrous to create a formula for making friends in the real world, then it’s also difficult to preach to brands on a definitive way to engage fans online. That’s because social media to a lot of people is considered respite from advertising.

The only way to advertise is to make sure your content is engaging enough to be considered not content. If you can do that, your adverts will be shared, my son.

With 100 hours of content uploaded to YouTube every minute, your brand has to understand the alchemy of boredom. Thankfully, Unruly Media has been taking steps to bring some sanity to sharing.

GoDaddy’s outage shows the importance of DNS

It’s a company’s worst nightmare: the website is down, and there’s nothing that can be done about it fast enough.

Thousands upon thousands of business owners were put in that position the other day as GoDaddy, one of the world’s largest domain registrars, experienced a DNS outage that left countless domains utilizing its DNS servers unresolvable.

Donuts raises $100m for 300+ new gTLDs

Google may have produced a few chuckles with its application to run a .lol gTLD, but some companies believe there’s serious cash to be made in the so-called .brand domains that ICANN is going to be approving.

One such company, Donuts, is so confident that the new gTLDs are going to be a hit that it’s reportedly raised a $100m Series A round of funding to operate a portfolio of them.

Is GoDaddy’s .co push slightly deceptive?

Finding a good .com domain name can be tough work these days. There’s a
good chance that when you go to your favorite domain registrar and type
in that perfect .com, it’s taken.

There are, of course, alternatives to .com. And one of the alternatives receiving a big marketing push is .co.

Is this the most hated checkout process on the web?

I wrote about the GoDaddy checkout process about a year ago, and it was one of the longest and most annoying checkouts I have seen on any e-commerce site.

There were up to ten separate steps in the process, depending on the options you select along the way, and so much cross-selling that finding a path through to the end was a real challenge. It was the very opposite of checkout best practice.  

Since I last looked, GoDaddy has made a few changes to the process, so I’ve been seeing if it is an improvement on the previous version…

GoDaddy wins Super Bowl

Have you heard? Sex sells.

At least it invites repeat viewings. Which is how GoDaddy’s “Enhanced” spot starring Danica Patrick and her pet beaver, ranked #1 as the most-(re)viewed Super Bowl spot on TiVo.

Ms Patrick and her beaver beat out the bells-and whistles contender, the first-ever 3D TV spot for “Monsters vs. Aliens,” which didn’t even crack the top 50. The ad did require consumers to snag a pair of free 3D glasses to get the full effect.

Beverage spots are always big on game day, and usual suspects Coke and Pepsi made the top 10 list, but Bud Light did so an impressive two times.