Goldman Sachs

The Financial Times finds unexpected social success on Instagram

Facebook-owned Instagram is home to many brands, and is particularly popular among industries that lend themselves to stunning photography, like fashion. 

But brands in industries that aren’t as photogenic can find success on Instagram.

Case in point: The Financial Times (FT).

Goldman Sachs creates in-house content studio

Goldman Sachs is best known for its investments in the financial markets, but the banking behemoth, which has been around for more than 100 years, is also making investments in digital marketing.

In fact, as the firm’s VP of Digital & Social Media Strategy, Kaydee Bridges, revealed to attendees at Advertising Week, Goldman Sachs has created its own in-house studio.

Social media lessons from Coca-Cola, Starbucks, and Delta

Are you missing a critical social media KPI?

‘Social media disconnects’, or when consumers unfriend/unlike or unfollow as a result of a social media marketing initiative or campaign, isn’t a term in many marketers’ vocabulary.

Perhaps it’s time for that to change. 

Should CEOs tweet?

https://assets.econsultancy.com/images/0002/0561/mssb_logo.PNGThis week I was kindly invited to appear on Bloomberg TV to talk about a subject which hoves into my line of vision on a fairly regular basis recently,  the use of social media in the financial sector, and in particular by CEOs. 

Unfortunately there was some rather large, Bob Diamond-shaped  news breaking at the same time, so I didn’t have the chance to explore the subject in as much depth as I’d have liked.

Time for a blog post…