Goo.gl

In its quest for links, Google promotes its URL shortener

Google may be the most dominant search engine in many parts of the world, but that doesn’t mean that it doesn’t have its work cut out for it in meeting future challenges.

One of those challenges: tapping into all the links that are being shared on services like Facebook and Twitter. After all, the links sharing that takes place on these services represents a potentially valuable ‘signal‘ that Google can factor into its algorithm.

Google introduces Goo.gl. But Bit.ly isn’t going down without a fight.

What is a small digital company to do when Google enters their market? Well, URL shortener Bit.ly isn’t planning to take new competition from Google lying down.

This week, the search giant announced that it was introducing a URL shortener Goo.gl. But before anyone could properly mourn Bit.ly’s loss of business, the leading URL shortener came out with a new product that just might fend off Google’s intrusion into its marketplace.