google ads

Five expert tactics to improve PPC campaign performance

You’ve got a great structure, continually improving ads through A/B testing, running RLSAs (Remarketing Lists for Search Ads) and using all forms of extensions and bid segment, so what next?

How do you eke out some extra performance from your PPC campaign?

How charities are suffering since Google removed right-hand PPC ads

We recently ran a piece around Google killing right hand side ads in SERPs, and the impact that might have on PPC activity. 

But the discussion so far has predominantly been around companies and agencies that are likely to have some level of flexibility within their display budgets. 

One group that will be impacted in a very different way is the charity sector, particularly those who rely on Google’s Ad Grants programme, which limits bids to just $2.

Google kills right-hand PPC ads: How should marketers respond?

No doubt you’re all aware by now that Google is removing ads from the right-hand side of its search results pages (SERPs). 

Ads will now only appear at the top and bottom of SERPs.  

To give some context around what this means for search marketers, we asked several experts for their take on why Google made this decision, and also how marketers need to adjust their PPC campaigns as a result. 

How many web users are unaware of Google’s PPC ads?

Did Google make £3.768bn from users who had no idea they were being advertised to?

Here’s a study of 2,000 people where we try to find the answer to that question & more.

You may remember two studies which found that 40% of people did not understand that Google ads were ads in 2013, and that 36% still don’t understand this in 2014.

These were researcher-led user tests, of around 100 people each, led by Bunnyfoot.

During the tests, at the end of a scenario based around a Google search, users were asked the question “Recall any ads?”.