Google Adsense

Early reaction to the new AdSense interface

Google logoAfter a year’s worth of tweaking, Google is rolling out a new interface
for its AdSense contextual advertising platform. The goal? To help
publishers “make more money,” according to the Inside AdSense blog.
The company says over two million publishers currently use
AdSense, and the changes come as a result of listening to lots of
feedback.

Makes sense, but the fact there are multiple contextual
and in-text ad networks to use, as well as targeted networks such as Glam and Complex Media that publishers can join, was likely just as much a
factor in the revamp.

Google opens AdSense up to ad networks

AdSense publishers received some potentially good news the other day: Google is opening up AdSense to third party ad networks.

The move, which will enable these ad networks to compete with AdWords advertisers for available AdSense inventory, is clearly designed to boost Google’s revenue from the AdSense program.

Google believes that “more competition [will translate] into better ads and increased revenue in the long
run
“. Because Google shares revenue with AdSense publishers, any gains seen by Google should also benefit publishers.

Six easy ways to boost your AdSense revenue

Google AdSense is a popular monetization tool for many online publishers. And for good reason: it’s quick and easy to set up. If you have a website, AdSense gives you the opportunity to start earning money almost immediately.

But many publishers don’t maximize their AdSense earning potential. Here are six easy ways to make sure that you’re getting the most out of AdSense.

Facebook’s click fraud problem

Click fraud is a major issue when it comes to search marketing and big money is at stake.


The source of the most insidious click fraud: rogue third-party
publishers who participate in PPC ad networks run by companies like
Google and Yahoo and who use click fraud in an attempt to intentionally
inflate their earnings.