Google announced yesterday that it is “retiring” its Google Advertising
Professionals program and that a new one, the Google AdWords Certification program, will be taking its place.
The good news: the previous $1,000 minimum 90-day ad spend required has been eliminated for
individuals who would like to participate, and the minimum 90-day ad
spend for agencies has been reduced to $10,000 from $100,000. That
means that more individuals and agencies will have the opportunity to