This month Google has announced another change to Google Adwords – the addition of a Display Network tab which will consolidate all display reporting and targeting in one place.
I’ve come to the conclusion that this is to increase the use of Google’s display network by making it easier to use, to keep up with competition and, of course, to make more money.
Display network advertising through Google has seen a lot of improvements over the last year and they have been pushing it almost as much as their search advertising.
However, it has always been harder to grasp and easier to make mistakes on than the search network. Hopefully this update will help users be able to manage campaigns more easily so people can get better results for their websites.