Google Adwords

Logo for Google Ads

What is Google Ads and how does it work?

If you’re new to the search marketing world or just want a plain-English description of certain phrases and tools in digital, then you’ve come to the right place.

How charities are suffering since Google removed right-hand PPC ads

We recently ran a piece around Google killing right hand side ads in SERPs, and the impact that might have on PPC activity. 

But the discussion so far has predominantly been around companies and agencies that are likely to have some level of flexibility within their display budgets. 

One group that will be impacted in a very different way is the charity sector, particularly those who rely on Google’s Ad Grants programme, which limits bids to just $2.

What does native advertising have in common with an erotic French film?

“You know it when you see it”. This, of course, is the famous Potter Stewart quote from the Jacobelis vs Ohio court case (1964) which found the French film “The Lovers (Les Amants)” to be too obscene.

As the definition of native advertising continues to evolve this quote is incredibly fitting. But I’ll get to that later, let me first go back to the origins of this marketing tactic…

Google making more changes to AdWords: display network updates

This month Google has announced another change to Google Adwords – the addition of a Display Network tab which will consolidate all display reporting and targeting in one place.

I’ve come to the conclusion that this is to increase the use of Google’s display network by making it easier to use, to keep up with competition and, of course, to make more money. 

Display network advertising through Google has seen a lot of improvements over the last year and they have been pushing it almost as much as their search advertising.

However, it has always been harder to grasp and easier to make mistakes on than the search network. Hopefully this update will help users be able to manage campaigns more easily so people can get better results for their websites.