Google Adwords

Facebook adds value optimization to ad bidding & Lookalike Audiences

By some estimates, upwards of 85 cents of every new dollar spent on digital ads today is going to Google or Facebook.

That’s not just a result of the fact that both companies have massive audiences, but also a result of the fact that both companies continue to offer marketers more and more options for targeting those audiences.

How charities are suffering since Google removed right-hand PPC ads

We recently ran a piece around Google killing right hand side ads in SERPs, and the impact that might have on PPC activity. 

But the discussion so far has predominantly been around companies and agencies that are likely to have some level of flexibility within their display budgets. 

One group that will be impacted in a very different way is the charity sector, particularly those who rely on Google’s Ad Grants programme, which limits bids to just $2.

blue shoes ppc

You can’t do PPC if you can’t code

PPC is complicated. 

There are dozens of interrelated on- and off-site metrics. There are hidden factors like Quality Score and competitor activity.

There are unquantifiable, fuzzy influences like user intent and ad quality. And everything varies by time, device, demographic and location.

google adwords

What is Google AdWords and how does it work?

If you’re new to the search marketing world or just want a plain-English description of certain phrases and tools in digital, then you’ve come to the right place.

Here we’ll be looking at Google AdWords, Google’s own advertising service which allows you to place search results for your website on a search engine results page (SERP) by paying for them.

There’s no need to wait for your new site to work its way organically up the rankings. By using paid search you can see immediate results and it’s not nearly as difficult to use or expensive as you may think.

What does native advertising have in common with an erotic French film?

“You know it when you see it”. This, of course, is the famous Potter Stewart quote from the Jacobelis vs Ohio court case (1964) which found the French film “The Lovers (Les Amants)” to be too obscene.

As the definition of native advertising continues to evolve this quote is incredibly fitting. But I’ll get to that later, let me first go back to the origins of this marketing tactic…

Google making more changes to AdWords: display network updates

This month Google has announced another change to Google Adwords – the addition of a Display Network tab which will consolidate all display reporting and targeting in one place.

I’ve come to the conclusion that this is to increase the use of Google’s display network by making it easier to use, to keep up with competition and, of course, to make more money. 

Display network advertising through Google has seen a lot of improvements over the last year and they have been pushing it almost as much as their search advertising.

However, it has always been harder to grasp and easier to make mistakes on than the search network. Hopefully this update will help users be able to manage campaigns more easily so people can get better results for their websites.

How to rate your PPC agency

Some of the most talented search people in the business are in the UK market and although it’s relatively small there is a lot of competition. So if your campaigns aren’t being managed correctly, you could be falling behind.

Here are five ways you can assess your Pay Per Click (PPC) Agency, even if
you don’t have direct access to your campaigns…