Data and analytics trends in 2021: How will strategy evolve in the wake of Covid-19?
How will data, its role in advertising and marketing, and the relationship that businesses have with it evolve in 2021?
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How will the new Google Analytics change how marketers approach measurement?
Google’s core Analytics product has received a significant upgrade with the release of Google Analytics 4. What does it have to offer marketers, and how will it change the way we approach measurement and attribution?
How to use Google Analytics URL builder to track campaigns
We’re pretty big on measurement on this blog, and we use analytics to identify key topics, improve our content, and prove our effectiveness. To this end, we’re big users of Google Analytics. We use a bunch of custom reports, segments and dashboards for measurement but also the trusty Google URL builder (take our Advanced Data […]
How many Google Analytics accounts actually connect Google Ads?
Recently, out of curiosity, I did an experiment.
88% of Shopify stores have Google Analytics set up incorrectly
Shopify is the world’s leading ecommerce platform, with almost $50bn of gross merchandise sold through the 600k stores on its platform last year.
Google Analytics: How to filter out spam traffic to get accurate data
When it comes to analysing your site’s traffic it’s often an assumption that the number of sessions you see in your Google Analytics account accurately represents the number of real people visiting your site, but this isn’t always the case.
Sometimes traffic isn’t a real person, sometimes it’s a bot, or spider, and sometimes it’s a spammer.
AdWords Conversion Linker: What is it and why do you need it?
In the last few days you might have seen an overlay banner in your Google Tag Manager account as below:
Google Analytics will soon be able to answer questions in plain English
“How did traffic from search change year-on-year in June?”
In the coming weeks, Google Analytics users will be able to ask questions like this and have them answered in seconds thanks to natural language processing (NLP) and machine learning (ML) technology Google is integrating into its popular analytics platform.
What marketers need to know about Google Attribution
Despite the fact that it has been a priority for years, attribution remains one of many marketers’ biggest challenges.
Now, Google is trying to change that with the unveiling of a new attribution offering called Google Attribution.
Research: Three ways leading marketers are using measurement to grow
Econsultancy has conducted research in partnership with Google looking at how enterprise brands are responding to the challenge of measurement in a mobile, multichannel and multidevice world.
Five ways marketers can use analytics to combat ad fraud
Data from ad campaigns has, in some ways, never been so important.
Data has become the way marketers know whether the brand messaging is right, what drives customers to purchase and where they should advertise in the future.
Eight ways brands can take content marketing to the next level
Content marketing as a buzzword seems to have peaked. It’s not that content is less popular, but rather that we all now know content is here to stay.
In a way, we’ve moved from ‘doing content marketing’ to ‘marketing in a content-driven world’.