Google Analytics

Google Analytics: How to filter out spam traffic to get accurate data

When it comes to analysing your site’s traffic it’s often an assumption that the number of sessions you see in your Google Analytics account accurately represents the number of real people visiting your site, but this isn’t always the case.

Sometimes traffic isn’t a real person, sometimes it’s a bot, or spider, and sometimes it’s a spammer.

The rise of dark social: Everything you need to know

You’d be forgiven for thinking the term ‘dark social’ refers to some kind of demonic get-together during which attendees feast on blood to please their overlords. 

While potentially irksome to social media managers, dark social is somewhat less sinister than the above. 

It simply refers to social sharing that can’t be accurately tracked, i.e. the stuff that isn’t picked up by web analytics platforms. 

Seven Google Analytics tips for beginners

Even the smallest of organisations are using web analytics to improve their business, and Google Analytics is one of the most popular tools available today.

Google Analytics might be free, but it’s a robust tool that can meet the needs of many businesses large and small.

So where should beginners start? Here are seven tips.