Google Business Photos

How the high street can use Google Business Photos

Google recently introduced Business Photos, which uses the same tech as Street View, and allows shops, restaurants and other businesses to provide virtual tours of their premises. 

These tours are then shown in Google Maps and local results, providing offline businesses with an opportunity to drive footfall into their locations. 

I’ll look at how business can use these photos to drive footfall, and improve CTR, while I’ve also been asking Charles Mansfield-Osborne of StreetVisit, one of Google’s ‘Trusted Photographers’, about the scheme.