Google yesterday announced that it has introduced ‘Google Certified Shops’ to the UK, which assures shoppers of the customer service standards they can expect from participating retailers.
The scheme allows retailers to display the badge, alongside stats showing the number of transactions, success rate and percentage of deliveries dispatched on time. Participating retailers include Wayfair, ghd.com and Schuh.
It’s potentially very persuasive for wavering customers and, if implemented in a similar way to the ‘Trusted Stores’ scheme in the US, it could be used in search listings and PPC ads.
I’ve finding out more, and have spoken to Google and Schuh’s Deputy Head of Ecommerce Stuart McMillan about the scheme.