Google Consumer Surveys

Twitter experiments with advertiser surveys

With over a billion dollars in funding and speculation that it could be headed toward an IPO in the not-too-distant future, it’s no surprise that Twitter’s efforts to monetize its user base have increased substantially in the past year.

The latest ad offering Twitter is experimenting with? Surveys.

Google pays publishers to get data for Consumer Surveys offering

Large multinational corporations and consumer brands spend big bucks on market research, and for good reason. Figuring out what consumers are thinking about and what they want can help inform crucial product development and marketing decisions.

If you’re an entrepreneur or small business owner, having access to similar market research insight is probably a very appealing proposition, but the costs typically put that market research out of reach.

Google is hoping to change that with a new offering called Google Consumer Surveys.