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How Ikea uses Pinterest, Facebook, Twitter and Google+

In the latest instalment of our blog series looking at how different brands use the main social networks, I’ve decided to shine the spotlight on Ikea.

The Swedish furniture manufacturer is probably one of the most recognisable brands on the planet, and its catalogues are full of striking visuals that are perfect for sharing via social.

Ikea has also just found itself caught up in the horsemeat scandal, so it’s the perfect time to see how it is using Facebook, Twitter, Pinterest and Google+ for customer engagement.

For comparison, I’ve previously looked at how Walmart, Tesco, Red Bull, John Lewis and ASOS use the four main social networks.

Tech companies still failing to engage on social media: report

A new report into the use of social media among the UK’s top 50 tech companies has found that while usage has increased since 2011, engagement levels have actually fallen.

EML Wildfire’s study found that LinkedIn proved to be the most popular social network, with 98% of companies in the study having registered an account, compared to 82% on Twitter and 68% on Facebook.

Interestingly, Facebook usage has actually dropped slightly from 70% in 2011 and would have fallen further had it not been for B2B businesses.

In the 2010 and 2011 reports 100% of B2C companies used Facebook, however this fell to 83% in 2012, while B2B usage increased from 32% in 2010 to 65% this year.