Google Instant Previews

Google Instant Previews: will it change site design?

google instant previewsToday Google launched Instant Previews, a form of visual search that enables searches to preview a page before clicking through from the SERP. Once enabled, a magnifying glass icon appears next to the search result. Click it with your mouse and a preview of the relevant page appears on the right side of the SERP. You can give it a shot by clicking through via this page.

Google Instant Previews is yet another cool and useful feature for searchers, to be sure. What will its impact be for marketers, web designers, e-commerce providers and others who rely on SEO for traffic and revenue?