Marketers increase spending on local and mobile search: report
30% of companies are using local search as a marketing tool, while a further 21% plan to do so in future, according to Econsultancy’s latest UK Search Engine Marketing Benchmark Report.
The report, based on an online survey of more than 600 client-side digital marketers and agencies, was produced in association with Guava.
Here are a few highlights from the report…