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How to evaluate site performance and identify valuable keywords for mobile SEO

With mobile traffic predicted to surpass desktop traffic in the next few years, it’s important for site owners to get to grips with the intricacies of mobile SEO.

Numerous studies have proven that mobile search spend is increasing year-on-year, however we’ve seen evidence to suggest that brands aren’t fully aware of how to optimise pages for mobile search.

We’ve previously given a board overview of the topic in a blog looking at how mobile and desktop SEO differ and how to improve rankings.

And in the second of a series of posts, I asked three search experts how should site owners go about evaluating their site’s performance in mobile SEO and how to identify the most valuable keywords for mobile search…