Google is arguably one of the most innovative companies of our time. A big part of that is that, despite the fact that the vast majority of its revenue comes from a single revenue stream (online advertising), the company has been eager to experiment with new ideas not necessarily related to search.
One of the primary ways it has conducted its experiments in public has been through Google Labs, “a playground where our more
adventurous users can play around with prototypes of some
of our wild and crazy ideas and offer feedback directly to
the engineers who developed them.“