A friend of mine recently set up a business as a sports massage therapist and asked if I could give him some tips on digital marketing.
Aside from setting up social profiles and optimising his website, I suggested that one of the most important things he could do was to setup a Google+ business page.
His is obviously a small business and one that only operates in his local area, so would benefit hugely from having a decent presence in local search results.
Having imparted these brilliant words of wisdom it then struck me that my knowledge of Google+ Local is a bit shaky.
So, in honour of my good friend this blog post explains the reasons why every business should be on Google+ Local, and gives some advice on how to setup a page…