Google penalty

Is Google playing fair in search?

How much do you really know about Google and how it ranks websites?

You may have heard about the value of links to improving your rankings, but have you heard of Google penalties such as Panda and Penguin?

J.C. Penney’s paid link blow-up: do you know what your SEO is doing?

The phrase ‘black hat SEO’ probably conjures up images of shady,
fly-by-night operators doing anything they can to game Google. It
probably doesn’t conjure up images of large, established companies and
respected retailers.

But common wisdom about black hat SEO isn’t necessarily accurate. Case
in point: J.C. Penney, a major retailer that has been in business for
more than 100 years, was just busted for what appears to be a paid
link scheme concocted by a third party SEO vendor.

The $4m Google penalty

Getting smacked by Google is never fun, but when you run a
multi-million dollar online business that generates much of its sales
through Google’s SERPs, a Google smack down can be downright painful.

Just ask Ryan Abood, who runs GourmetGiftBaskets.com. According to a
profile
by Inc. Magazine, Abood lost $4m when his
GourmetGiftBaskets.com was dropped from Google’s index in 2008, right
before the most important time of the year — the holidays.