Google policy change

Dealing with Google’s new trademark policy

Google recently announced it would allow limited use of trademarks
in the text of some search ads in the US, even if the trademark owner
objects.

While previously brand owners could specify which retailers or affiliates were able to reference their
trademarked brand name, any advertiser who sells
a brand on its website can nowuse that brand name in the text of their
Google ads.

Google’s Trademark policy change in the US
is likely to impact a wide range of advertisers, brand owners,
competitors, and affiliates. However, it is the brand owners who should
be particularly vigilant of the new ramifications.