Google Reader

How to replace Google Alerts for superior competitor analysis

If you work in search, PR or content marketing, you may have experienced an alarming drop off in Google Alerts recently.

Search pioneers and industry specific verticals that rely heavily on tracking competitors via Google Alerts have recently noticed the feed slow to a trickle of what it used to be, but the show must go on!

So, here are some ingenious alternatives from the experts to keep you plugged in.

Google Reader Play shows a possible side benefit of the iPad: cleaner web browsing

With the upcoming launch of Apple’s iPad, publishers have been rushing to debut new digital designs for their publications. But one thing has been overlooked: many of these changes could be beneficial to PCs.

This week, Google has unveiled a new addition to its RSS reader functionality: Google Reader Play. The new interface is optimized to display content on the iPad. But it also provides a great option for viewing content on the PC.

Is RSS dead?

Yesterday, ZDNet’s Sam Diaz called RSS a “Web 1.0 tool” and voiced the opinion that “there are better ways now“. He noted a Forrester Research study showing that only 9% of adults in the US use an RSS reader monthly — a 2% drop from 2008.

Diaz’s comments were in response to a Google blog post announcing the release of the second annual Google Reader Power Readers, a collection of the sites various influential individuals call their favorites.

Seth Godin reveals his blogging philosophy

It’s a question that most bloggers grapple with at some point: how frequently should I blog?

If you don’t post often enough, you risk losing your audience. If you post too much, you risk posting for posting’s sake.