Google is the internet’s 800 pound gorilla when it comes to advertising, but that doesn’t mean that it has exploited all of the areas for growth potential. A significant one: small, local businesses.
While many small businesses use AdWords, or have given it a spin, even more aren’t using it. There are plenty of reasons why. Many small business owners find paid search challenging to set up and manage, and if not set up and managed properly, campaigns can be very costly and ineffective. One costly, ineffective campaign can potentially cost Google a customer for life.