google tv

Will Microsoft beat Apple and Google to make Connected TV work?

Microsoft and Comcast recently announced that Xbox Live users will now be able to stream on-demand Comcast Xfinity content through their gaming consoles. It’s been insinuated by some that Microsoft is making some form of payment to Comcast for the deal.

This doesn’t seem outlandish. The 20 million paying Xbox Live users (out of 66 million Xbox 360 units sold) now spend slightly more time streaming content than they do playing video games. Microsoft will keep stoking this trend, pushing its hardware further into the profitable mainstream of entertainment content consumption.

But, will the Xbox grow up to become a more dominant mode of delivery?

Google TV struggling with less than 1m devices in use: report

Google TV, the search giant’s ambitious initiative to change the face of television, is one of the more recent attempts at finally delivering on the promise of television-web convergence. When it launched almost two years ago, it appeared that the timing for this long-discussed convergence could finally be right.

But despite initial appearances that Google was making the right moves, Google TV has struggled.

What is social TV? Not Google TV or YouTube says NBC rep

Social TV is going to change the way we interact with everything. If you don’t think it’s coming, you’re going to be in for a bumpy ride.

Contrary to popular opinion, NBC’s Senior VP of Digital Jesse Redniss stated “GoogleTV is not social TV.” He put YouTube in the same category as in his opinion they are mostly ways to highlight videos and consume content.

So what is social TV?

Google TV apps failing to find a user base

Google TV apps are failing to attract downloads in large numbers, according to data from app search firm Xyologic.

The company has been tracking Google TV since August 2011 and since then 64 exclusive apps for the platform have been added.

These apps have a total install base of 4,793,000, but 4,441,000 of these were pre-installed on the devices, meaning that only 352,000 exclusive Google TV apps have been downloaded so far.

As we don’t know what Google’s download targets were when they launched the device we don’t know for certain whether this represents a failure, but it does suggest that the apps are struggling to find a market.

Is Google TV doomed after Logitech break-up?

A year and a half ago, Google announced Google TV, an initiative that, on the surface, looked like it had the potential to finally deliver the television-web convergence that has been envisioned for so long.

Trying to bringing the power of the internet, along with its own Android platform, to the small screen, “might be one of the most important things the company has attempted“, I wrote at the time. And for a short while, it seemed to be off to a promising start.

Google TV makes its way to the UK

When it comes to the mediums that it plays in, Google could sit back and remain content with its strong position on the desktop and mobile devices.

But as successful as it is, the company stiill sees opportunity to create a bigger footprint.

One of the mediums in which it’s hoping its footprint can extend: television.