Google Webmaster Tools

Does your web team know how to use Webmaster Tools?

Don't settle for broken linksIs your web team using Webmaster Tools to improve site performance? If not, they should. 

This post is for owners of e-commerce websites who don’t get involved in day-to-day operational trading/site optimisation and web managers/admin staff who aren’t using Webmaster Tools daily.

Ok so this isn’t new thinking, it’s not going to blow your mind with its creativity or innovation. But it’s important; the basics are essential.

I still meet Client teams (and occasionally agency staff) whom have either never heard of Google Webmaster Tools (yes I am going to focus on the mighty Google as it still dominates global market share, stats here.), or don’t really know how or why they should use it.

They really should use it as part of the overall site management toolkit. 

Read on to learn why and see how easy it is to use the data to help inform your planning process. 

Is Google stepping up its anti-web spam efforts?

Google may be the dominant search engine in much of the world, but that doesn’t mean it’s perfect. To the contrary: there are plenty of examples which indicate that Google struggles to detect even the most unsophisticated web spam, and as a result is driving its users to sites that they’d probably rather not go.

Increasingly, Google’s flaws in this area are attracting attention. While it’s not yet clear if the attention is a reflection of the fact that consumers are finding that Google’s results aren’t meeting expectations or an indication that Google’s glow has simply worn off, it is clear that Google has a lot to lose if it doesn’t pay attention to web spam.

Link building: less can be more

Link building is one of the most important elements of a viable SEO strategy. Yet it’s also one of the most difficult and time-consuming.

Many people make the mistake of assuming that acquiring lots of inbound links is a goal and some even go so far as to buy links in bulk (a no-no) in the hopes that it will offer a shortcut.