Is your web team using Webmaster Tools to improve site performance? If not, they should.
This post is for owners of e-commerce websites who don’t get involved in day-to-day operational trading/site optimisation and web managers/admin staff who aren’t using Webmaster Tools daily.
Ok so this isn’t new thinking, it’s not going to blow your mind with its creativity or innovation. But it’s important; the basics are essential.
I still meet Client teams (and occasionally agency staff) whom have either never heard of Google Webmaster Tools (yes I am going to focus on the mighty Google as it still dominates global market share, stats here.), or don’t really know how or why they should use it.
They really should use it as part of the overall site management toolkit.
Read on to learn why and see how easy it is to use the data to help inform your planning process.