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Local SEO Best Practice Guide

1. Introduction “Big companies forget about local. Small businesses need local SEO to survive.” Andrew Cock-Starkey, SEO Consultant, Optimisey For single location businesses as well as global franchise operations, location is becoming increasingly important. When done well, local SEO has the potential to drive significant traffic to a brand website or to a storefront or […]

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What is Google Ads and how does it work?

If you’re new to the search marketing world or just want a plain-English description of certain phrases and tools in digital, then you’ve come to the right place.

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Are Google ranking factors studies just plain dumb?

Some search experts are saying that the ranking factors studies churned out annually by SEO agencies and vendors are a waste of time.  How true is that?  And why might they be losing their relevance?