Some search experts are saying that the ranking factors studies churned out annually by SEO agencies and vendors are a waste of time. How true is that? And why might they be losing their relevance?
Last week came the news from WirtschaftsWoche that Google intends to make a foray into out-of-home (OOH) advertising in Germany.
Whilst programmatic OOH is nothing new (the automated buying of digital outdoor space) and allows advertisers to change their messaging according to variables such as time, date, weather and sports results, Google’s trump card is the personal data it has access to, partly through the Android smartphone operating system.
Jennifer Villalobos is a true ‘digital diva’. After a decade of leadership roles at Google, Ms. Villalobos now heads Digital Business & Strategic Partnerships at one of Asia’s largest insurance firms: NTUC Income.
For those in the Singapore region, Ms. Villalobos will be discussing some of her experiences, offering insights about the digital landscape and even giving some career advice at our upcoming event ‘Digital Divas’ on Friday, August 17th. Click here to find out more and request your seat!
Ad fraud, in all of its many forms, is one of the biggest threats to the digital ad industry – and perhaps its biggest.
By the most pessimistic of estimates, advertisers are losing upwards of a third of their digital ad spend to fraud despite the fact that all the major players in the industry have been trying to stamp it out for years.
As human beings, we use our voices for conversation. When we interact with voice interfaces, therefore, our natural instinct is to apply the same rules that we would to a human conversation.
We expect to be understood, but more than this, we expect the entity we’re conversing with to remember the history of our conversation and understand the context of any following remarks.
Having a quality user experience can be critical to the success of a business. But many marketers often underestimate the role that website performance plays in the user experience.
Nowhere is this truer than on mobile, where a slow-loading or poor-performing webpage can lose a user’s attention and interest within seconds.
The GDPR hasn’t even been the law of the land in Europe for a full week and it is already causing confusion and chaos in parts of the digital economy.
Here are the headlines you need to know about as the impact of the GDPR starts being felt.
After months of anticipation and preparation, on Friday, the GDPR went into effect and privacy advocates, eager to put the law to the test, wasted no time challenging the practices of the internet’s two biggest names.
Hours after the GDPR became the law of the land, a non-profit organization called None Of Your Business (NOYB) lodged complaints against Google and Facebook, including Facebook subsidiaries Instagram and WhatsApp, with four different European authorities.
Google’s move to mobile-first indexing is under way, but there’s still a lack of clarity in a number of areas.
Remember that with mobile-first, Google’s going to be primarily crawling and indexing the mobile version of your website, and using that to determine rankings. This is an idea that Google first mooted in 2016 but has only recently started cautiously rolling out, with plenty of testing to make sure things run smoothly.
Without much fanfare, Amazon has managed to build a billion-dollar advertising business.
That’s not so surprising when one considers that, depending on who you ask, roughly 50% of consumers in the US start a product search on the company’s site or in its mobile app, and many more consult Amazon before finalizing a purchasing decision.
Since its release, Accelerated Mobile Pages (AMP) has been a major bone of contention within the SEO community.
User experience is, for many companies, about creating an experience that’s beautiful. Mobile-specific websites, responsive sites and apps are in use across the web to deliver those all-important mobile-orientated experiences.
But while it’s no secret that people expect fast mobile experiences, beauty can can come at the expense of utility.