How Google Chrome’s cross-site cookie & fingerprinting changes will affect marketers
By most estimates, Google Chrome is the world’s most popular web browser with market share above 60%.
Images are now a much bigger part of Google SERPs: report
It is said that a picture is worth a thousand words and for companies hoping to market themselves online, it might also be of growing importance to ranking well on Google.
What email marketers need to know about AMP for Email
On Tuesday, Google officially unveiled AMP for Email, an extension of its Accelerated Mobile Pages project that aims to deliver for email recipients “an interactive, real-time experience that also keeps inboxes safe.”
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What is the impact of Google’s March 2019 algorithm update?
On 12th March, Google confirmed that it had once again updated its core algorithm, after experts noticed changes in worldwide Google search indexes.
Local SEO Best Practice Guide
1. Introduction “Big companies forget about local. Small businesses need local SEO to survive.” Andrew Cock-Starkey, SEO Consultant, Optimisey For single location businesses as well as global franchise operations, location is becoming increasingly important. When done well, local SEO has the potential to drive significant traffic to a brand website or to a storefront or […]
What is Google Ads and how does it work?
If you’re new to the search marketing world or just want a plain-English description of certain phrases and tools in digital, then you’ve come to the right place.
What is paid search (PPC) and why do you need it?
Paid search marketing is known in the marketing and advertising industry by many different names (and abbreviations).
Google’s new “Hardware” store is forging bonds with shoppers
This year, for the third year in a row, Google has opened up physical pop-up stores in a bid to encourage consumers to connect with its products in new ways.
Named “Google Hardware”, the two pop-ups opened up in New York and Chicago on October 18, and will be around until December 31.
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10 surprising search trends from Google’s 20 years of data
Happy birthday, Google!
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Are Google ranking factors studies just plain dumb?
Some search experts are saying that the ranking factors studies churned out annually by SEO agencies and vendors are a waste of time. How true is that? And why might they be losing their relevance?
Can Google conquer programmatic outdoor advertising? We ask the experts
Last week came the news from WirtschaftsWoche that Google intends to make a foray into out-of-home (OOH) advertising in Germany.
Whilst programmatic OOH is nothing new (the automated buying of digital outdoor space) and allows advertisers to change their messaging according to variables such as time, date, weather and sports results, Google’s trump card is the personal data it has access to, partly through the Android smartphone operating system.
NTUC Income’s Jennifer Villalobos: The definition of brand as we know it “is completely lost”
Jennifer Villalobos is a true ‘digital diva’. After a decade of leadership roles at Google, Ms. Villalobos now heads Digital Business & Strategic Partnerships at one of Asia’s largest insurance firms: NTUC Income.
For those in the Singapore region, Ms. Villalobos will be discussing some of her experiences, offering insights about the digital landscape and even giving some career advice at our upcoming event ‘Digital Divas’ on Friday, August 17th. Click here to find out more and request your seat!