1
Does ChatGPT really pose a threat to search engines?
OpenAI’s ChatGPT has gone viral, with many claiming that this sophisticated chatbot could displace Google. But how well does it really perform as a search engine?
What will Google’s multimodal search and MUM mean for SEO? We asked the experts
We turned to Econsultancy’s storied roster of search experts to ask: what do MUM and multimodal search mean for our relationship to search and SEO? How could they change the game for marketers? And what potential opportunities and challenges do they present?
Google’s Page Experience update: what should marketers do to prepare?
Google has confirmed that its Page Experience ranking update, which uses Core Web Vitals along with a number of other metrics to assess user experience quality, has begun “slowly” rolling out. What can marketers do to prepare for this change?
2
Google makes a big commitment in its pivot to privacy: what marketers need to know
Google is “charting a course towards a more privacy-first web” and yesterday made a significant announcement related to its plans for 2022 when its Chrome browser phases out support for third-party cookies and the cookiepocalypse becomes impossible to deny. Here are the key points marketers need to know.
Search trends: how will search marketing and SEO evolve in 2021?
2020 has been an eventful year for SEO practitioners, PPC specialists and anyone working in the field of search marketing.
Google’s Shoploop: Can the search giant conquer shoppable video?
Google’s Area 120 incubator recently released Shoploop, a platform that aims to combine social, video, ecommerce and influencer marketing all in one place. Is it a revelation, or simply long overdue? Rebecca Sentance tested out the platform and spoke to experts to get their thoughts on Shoploop.
Seven factors that will shape search marketing in the second half of 2020
In the second half of 2020, where should search marketers be focusing their strategy, resources and efforts? Rebecca Sentance rounds up seven factors that are set to influence search marketing over the remainder of the year.
Google brings free product listings to search during Covid-19 ecommerce boom
Google is to let retailers list products in the search results for free, according to an announcement made by the company on Monday. The change will roll out in the US on mobile, followed by desktop.
33 examples of great meta descriptions for search
The meta description that accompanies your website or webpage in search results can determine whether or not a searcher clicks through to your site. Here are some tips on how to write a good one and why meta descriptions are important, along with 33 best practice examples from around the web.
What you need to know about Google’s new page experience ranking signal
Google has announced a new signal dubbed Page Experience that it plans to incorporate into a ranking change sometime next year. Here’s what you need to know about it.
How will Google’s new features for businesses impact search marketing after the Covid-19 crisis?
As businesses search for ways to reach their customers through purely digital channels, Google wants to position itself as essential to their online operations.
Is Google’s updated SERP design a dark pattern?
In 2019, Google updated the look of its mobile search results pages (SERPs), displaying a website’s favicon and moving the name of the website to the the top of the results card. It also changed the appearance of ads in the SERPs, featuring a black bolded “Ad” label at the top of the card along with the website URL.