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SEO for 2021 Webinar
January 13th, 2021 | 2pm GMT | 9am EST
Search trends: how will search marketing and SEO evolve in 2021?
2020 has been an eventful year for SEO practitioners, PPC specialists and anyone working in the field of search marketing.
Preparing for Google’s Page Experience update: what should marketers do between now and May?
Google recently announced that its Page Experience ranking update, which uses Core Web Vitals along with a number of other metrics to assess user experience quality, will be rolling out in May 2021. How can marketers best use the time between now and May to prepare for the change?
Google’s Shoploop: Can the search giant conquer shoppable video?
Google’s Area 120 incubator recently released Shoploop, a platform that aims to combine social, video, ecommerce and influencer marketing all in one place. Is it a revelation, or simply long overdue? Rebecca Sentance tested out the platform and spoke to experts to get their thoughts on Shoploop.
Seven factors that will shape search marketing in the second half of 2020
In the second half of 2020, where should search marketers be focusing their strategy, resources and efforts? Rebecca Sentance rounds up seven factors that are set to influence search marketing over the remainder of the year.
Google brings free product listings to search during Covid-19 ecommerce boom
Google is to let retailers list products in the search results for free, according to an announcement made by the company on Monday. The change will roll out in the US on mobile, followed by desktop.
33 examples of great meta descriptions for search
The meta description that accompanies your website or webpage in search results can determine whether or not a searcher clicks through to your site. Here are some tips on how to write a good one and why meta descriptions are important, along with 33 best practice examples from around the web.
What you need to know about Google’s new page experience ranking signal
Google has announced a new signal dubbed Page Experience that it plans to incorporate into a ranking change sometime next year. Here’s what you need to know about it.
How will Google’s new features for businesses impact search marketing after the Covid-19 crisis?
As businesses search for ways to reach their customers through purely digital channels, Google wants to position itself as essential to their online operations.
Is Google’s updated SERP design a dark pattern?
In 2019, Google updated the look of its mobile search results pages (SERPs), displaying a website’s favicon and moving the name of the website to the the top of the results card. It also changed the appearance of ads in the SERPs, featuring a black bolded “Ad” label at the top of the card along with the website URL.
A day in the life of… Niki Marin, Head of Operations & Strategy at Google’s Jigsaw
Jigsaw is a tech incubator, formerly called Google Ideas, and a subsidiary of Alphabet Inc.
Will the big multi-state antitrust investigation of Google affect marketers?
On Monday, the rumors of a large state-led antitrust investigation of Google were confirmed when the attorneys general of 48 US states and two territories announced that they are launching a multi-state, bipartisan investigation of the search giant’s businesses.