As part of the social web movement, marketers are increasingly becoming publishers. There are few who are pouring as much into multimedia (i.e. video) web publishing as Wisconsin USA-based Drs. Fosters Smith.
This seasoned, catalog-based direct marketer is investing in their own staff, production facilities and syndicating widely, on the Web with www.peteducation.com, and on national cable television.
I sat down with their online chief, Gordon MaGee to understand how the company cost-justifies and measures its continued investment in online video.